The Echinacea 'Magnus' Coneflower, Echinacea purpurea, also known as Purple Coneflower, Hedge coneflower, and Black Sampson, is an easy to grow flower that produces beautiful deep purple daisy-like flowers, a bit larger than the rest of its family. It was Perennial Plant of the Year in 1998, one can see why. Blooming from July to October and a major attractor to butterflies and bees and deer resistant, it is a must for any perennial gardens. With its dark green foliage, Echinacea 'Magnus' stands 3' high with a plant spread of 18-24'. For best results, plant in full sun in a well drained area. Echinacea is known for its large flower heads that turn to seed in the fall. A great choice for cut flowers, adding a wilderness look to your garden, it is a definite must. Not only is it a prized perennial for many gardeners, but also a potent medicine. It has been reported that Echinacea increases immune function, reduces the effects of colds and flu's, fights off viral, bacterial and fungal infections and purify the blood and flush waste from the lymphatic system.
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Information source: University of Missouri - Horticulture